Why Use Tría Instead of Third-Party Platforms

• Zero commissions, zero fees
• Third-party platforms keep all of your customers’ data
• 40% of restaurants received negative reviews because of third-party delivery issues.
• Tría is an all-in-one, off-premise platform.
• Tría is simple and easy, so you don’t have to juggle multiple services.

Who Should Keep Your Profits?

It’s no secret that using third-party delivery services cost you a lot of money. Those third-party companies take as much as 30% off the top, from every off-premise order placed through such companies as UberEats, GrubHub, and DoorDash. They even do this with small takeout orders. That is 30% of your money!

Not only is this a common practice, but these third-party delivery companies also charge your customers as much as 12%. This is significant, given that off-premise ordering now makes up about 42% of the overall food service delivery market. Since most restaurants average less than 10% profit, it’s safe to say that losing 30% of top-line revenue is not a path for growth. In fact, many restaurants are only seeing their revenues decline now, despite the booming off-premise market.

Tría can fix that. We will help you keep that 30%. How? By offering restaurants a free online ordering system—one with no commissions or fees. Instead, with just a simple, low-cost monthly subscription, restaurants can reclaim their revenue—and regain control of their off-premise ordering without relying on a third party.

Your Customers Are Not Their Customers

Who deserves customer loyalty: You, or third-party companies that deliver food from your restaurant? When someone orders food from your restaurant but uses a third-party delivery service, that company keeps your customer’s information. This includes their name, phone number, email address, and more. But that’s not all. The third-party company then gives that customer coupons and advertisements for larger chain restaurants, rather than your own. Why? Because large chains form partnerships with these services, paying those third-party companies to promote their business to your customers.

But your customers are not viewed as individuals by third-party delivery companies. Far from it! Your customers are just a number in a database these companies then sell to larger restaurants. Unfortunately, this leaves you with few options to directly reach—and advertise to—your own customers. And the worst part? You’re paying those third parties to do this.

With Tría, YOU keep all of your customer data. We’ve made it so easy you can even export the lists of customer data that you receive. Then, you can email your customers any time, to promote specials or discounts, offer food pairing ideas, or communicate any concerns or even share witty words of culinary wisdom. With this open line of communication, you can truly take back control of customer loyalty from third parties—loyalty that should have been yours to begin with. And when you do that, your customers will remain loyal to you.

Damage Control

Studies have found that 40% of restaurants have received negative customer reviews because of an issue with a third-party delivery service. Many customers complain that their food arrived cold, half-eaten—or not at all. In fact, 1 in 4 delivery drivers have even admitted to having eaten a customer’s food! This means that the reputations of restaurants all over the country are being tarnished by an action that was completely out of their control. In short, their brand—and yours—is being damaged. Sadly, most of these reviews cannot be deleted. They remain permanently attached to the affected restaurant. And when you consider that 33% of people choose not to dine at a location with less than 4 stars, getting the best reviews possible is crucial. Remember, bad reviews don’t just hurt your brand. They reduce your revenue, too.

So ask yourself: Why would I let a stranger from a delivery service potentially ruin one of my most important revenue streams? Well, with Tría you don’t have to. Tría lets you take control of your reputation. From the moment a customer places an order, to the moment they receive and then taste their food, you are in control of every aspect of that dining experience. Tría empowers restaurants to handle delivery in-house. We even provide guidance about how simple this process actually is. Then, instead of leaving your reputation in the hands of third-party companies, you can protect your own reputation. In short, with Tría you hold all the cards.

The Stress-Free Experience of Using One Solution

There are many reasons to stop using third-party delivery services. Because there are so many, juggling them all at once is difficult. We know that as a restaurateur, you might even think that you’re missing out on potential orders by not using every available app. But learning how to integrate each system with your restaurant is a problem. And it takes valuable time that could be better spent training your staff, or improving your cooking processes.

Also, if consumers could search for your restaurant, and find one easy-to-use ordering system, it would be far less confusing for them. Plus, consumers don’t like paying the extra third-party delivery fees any more than you do. In fact, 70% of customers would rather order directly from you. Why? Because then they know their money is going straight into the “pocket” of a local restaurant.

Fortunately, that’s where Tría comes in. Our online ordering system can be tied to your website and your Google listing. And we even include a cloud printer that can deliver meal tickets directly to your kitchen staff, to save them time. With these tools, you can now manage all of your off-premise ordering in one place. Your customers will be happy to know they’re supporting you directly. And you’ll enjoy the relief of having a streamlined system that lets you keep all of the revenue you deserve.

Because, after all, losing up to 30% of your revenue to companies that block access to your customer data is hardly enticing. But until now there were few, if any, alternative solutions. So many restaurants feel like they have been backed into a corner. And that’s why we created Tría. We saw the problem caused by third-party delivery services, and we watched as many of our own favorite, local restaurants were forced to close their doors—some after many years of faithfully serving their communities. We want to change that. Tría wants to return that authority to you, so you can reap 100% of your revenue. And that will truly eliminate your need to rely on third-party apps. It will also help you run a profitable, independent, and successful business.