Want to Be Found? Have A Good Website

• Creates an opportunity for customers to find you through search results
• 90% of patrons research businesses online before visiting in person
• Websites are very economical to build and maintain
• A website creates a bridge to more revenue

Want to Be Found? Have A Good Website

When someone Googles “restaurants near me” in your city, will they find you? Odds are, without a website, that your establishment won’t be on that list. In a world where 90% of guests research a restaurant online before actually dining there, your online presence is more important now than ever before.

Many of your customers’ first experiences with your business will take place online. Your website is their first impression of who you are. With it, you can attract new customers—or turn them away in an instant. Not having a website, or having one that is slow and cluttered, prevents you from seeing significant sales. It can even harm your business.

So What Does a Website Have to Do With Online Ordering? Everything!

To put this into perspective, 60% of U.S. consumers order delivery or takeout once a week. Since 2014, digital ordering has grown 300% faster than dine-in traffic. But here’s the kicker: 70% of consumers prefer ordering directly from the restaurant than from a third-party. In short, they want to give you their money. And restaurants like keeping that extra money, too—which can be almost 30% in some cases!

Knowing these statistics, it’s understandable why you need an easy-to-use website, one that allows customers to order food quickly and efficiently—and directly from you.

Does my Facebook Page Count as a Website?

With all the buzz about social media, it’s easy to assume that your Facebook page is more important than, or equal to a website. And while social media is important for customer engagement, those consumers usually find you—and your website–through individual searches. That’s because people don’t search for eating establishments on Facebook or Twitter. They use search engines like Google to locate your business in particular, or another one within the same category.

Think of a website as a hub: it’s the place where potential customers can learn all they need to know about your business. It lists your menu, your hours, and your specials. It can even tell the story of how your restaurant got started.

And your restaurant will always rank higher in search results than social media pages. A good example is when a consumer Googles “places to eat near me.” Your website should always rank near the top of the page, whereas your Facebook and Instagram pages won’t. In addition, Google can even pull data from your website: this gives customers an instant preview of your menu, your hours, your online ordering link, and your phone number. With over 23 million searches every second, it’s critical for your website to have a relationship with Google. So no, don’t make the mistake of using a Facebook Page as “your website.”

But what if you don’t know how to design and build a website? Don’t worry, because today’s websites are easier to build than ever! Gone are the days of hiring a web developer and designer to create a smooth, functional website. With the right tools, you can build a sleek, modern site that provides powerful functionality to your customers in no time at all! Or, if you prefer, we here at Tría can handle that for you.

Tría Builds A Website That Gets Results

Tría offers different website options, and we discuss these in our easy setup plan. We can build your website from scratch—or integrate our online ordering system into your current website. If you decide you want Tría to design your website, we will provide multiple themes for you to choose from. We let you choose colors, images, and other options, so your brand’s image is consistent and visually appealing. Our templates are well-structured, load quickly, and are mobile-friendly.

Most important, a Tría-designed website will also include Search Engine Optimization (SEO). This simply means that we incorporate all of the details Google looks for in a website—which is necessary so Google ranks your website near the top of customers’ search results.

Tría provides all of the functionality that your customers want in a restaurant website, including:

• Menu
• Hours
• Address and phone number
• Online ordering
• About page
• Social links

Now that we have covered how influential your website can be, especially with some serious SEO integration, please contact us today for a free demo. By signing up, you will also have access to training. In addition, one of our Tría coaches will provide intensive coaching, teaching you how to get your website to perform even better with off-premise orders.